The Regulation on Artificial Intelligence (AI Act) entered into force on 1 August 2024 and is to become fully applicable in two years. The provisions of Chapter I (General Provisions) and II (Prohibited AI Practices) already apply since 2 February 2025.

The EU Commission has developed guidelines for the implementation of the AI Act, including on the definition of AI system and on prohibited AI practices. Beforehand, the EU Commission carried out a targeted stakeholder consultation, in which AK participated and gave its opinion from a consumer policy perspective.