Looking at the credit market in Austria from the consumers’ perspective, one must admit that the objectives of the current Consumer Credit Directive clearly have been missed. AK has been observing marketing activities of Austrian lenders for many years and has also taken legal action on several occasions. Hardly any advertising with credit figures has complied with legal requirements. There are also many shortcomings regarding the credit information before the contract conclusion and its timely delivery. AK therefore proposes a simplification and streamlining of credit information points. In addition, there is a need for improvements in the data protection of lenders who provide personalised offers and assess the creditworthiness of consumers.