In its White Paper on Artificial Intelligence (AI) from early 2021, the EU Commission stated the maxim that AI had to be trustworthy. As correct as this diagnosis is, the legal instruments published in April 2021, which the EU Commission relies on in its proposal for a regulation,  are weak. Its proposal only inadequately protects affected consumers: only a few high-risk AI applications shall entail obligations. For everything else, voluntary self-regulation should be sufficient.