The EU Single Market Policy pursued hitherto and oriented almost exclusively to economic interests has missed the mark. This is shown by the catastrophic economic data for the EU as well as by the unprecedented figures for unemployment and poverty in the European Union. Today one quarter of the EU’s population is at risk of poverty. A key aim must be to implement measures that protect the interests of workers and support employees in their role as consumers. This is the only way to get the European Single Market on course for growth.